In a statement yesterday, chief executive officer Kamshul Kasim said Salamfone will fundamentally appeal to
the large Muslim market here, who is increasingly desirous of practising a more syariah-compliant way of life.
"Salamfone is more than just a product. Our value proposition is to share the values of Islam, instil and inspire
them towards a wholesome Muslim lifestyle in every way. "I believe the establishment of a syariah-compliant
mobile service is so timely and relevant to the Muslim community in Malaysia," Kamshul added.
The company will donate a portion of profits from the Salamfone mobile service to various charities on a
regular basis. In this way, subscribers of Salamfone come together as one to live a more syariah-compliant
way of life as they are indirectly giving "sedekah" or alms as required by Islam, he said.
One of Salamfone's value-added services is its "Talian Hidayah", a dedicated Islamic helpline that offers
clarification on a wide variety of Islamic issues.
Customers also enjoy syariah-compliant savings through special discounts offered on days considered
auspicious under Islam umrah and haj packages are also part of its features.
The Salamfone mobile service operates using the Maxis network system and top-ups is available at 7-11
outlets, Petronas stations, Shell stations and at ATMs of RHB Bank, Bank Simpanan Nasional, CIMB and
Kuwait Finance House. Four initial key markets that Salamfone will be aggressively marketed in are Kedah,
Perlis, Terengganu and Kelantan as these locations have the highest concentration of Muslim residents in
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